About

Putnam Radio Ministries, Inc., went on the air as WHIF (Where Hope Is Found) in March, 1996. The station was started by a local church, created as a separate non-profit with the hopes that it would glorify God and serve the people of our community, and that it would be supported by the community. In 2005 we adopted the slogan “Hope FM.” The station is completely funded by listeners, as well as some local businesses and churches.

We are located in Palatka and serve the area including Putnam, and portions of Clay and St. Johns counties. We feature contemporary Christian music and programming and broadcast 24 hours of every day. We are governed by a board of directors made up of people from within the community. We currently employ three staff members and many volunteers give their time to help.

Audience

The majority of our listeners are women and families. Unlike other radio formats, our listeners are extremely loyal. Since they want to hear Christian music, they leave their radio dial locked to 91.3 Hope FM and choose to support the businesses they hear about on our station.

Funding

Approximately 50% of our income is donated by our listeners. A small amount comes from other fund raisers, local churches and some of the programming we air. The remainder is raised through our business partner program, also known as underwriting.

Business Underwriting

As a non-commercial, non-profit 501C3 organization we are not permitted to air typical commercials. However, the FCC does say we can publicly thank businesses for their donations and support. And though the wording is not the same as typical commercials, it is very effective for businesses in getting their name out to our listeners.

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